M6 Magazine offers, this Sunday, July 31 at 9:10 pm, a report on Bandol, a town in Var where the turnover of certain businesses rises with the sunset.
If the town of Bandol has 8000 inhabitants in normal time, its population is multiplied by five in summer. An influx of vacationers who spend an average of 250 euros per week. “By the sea: business that burns at sunset”, “Capital” shows us that tourists are not the most tempted. Some businesses in these seaside resorts can thus achieve up to 90% of their turnover once the sun goes down. Carel Didier understood this well. During the summer he converted the family home – a magnificent three-storey white villa on the edge of the beach – into a lounge bar. It opens at aperitif time and offers 90-minute slots to its customers who come to take advantage of the breathtaking ocean views.
Up to 60,000 holidays per day
However, if it is obvious that the evening brings the most money for traders, it is already necessary to attract tourists during the day. The city invests 250,000 euros a year in the beautification of the beach, such as the management of posidonia dunes (an aquatic marine plant that washes up on the beach when it dies but cannot be thrown away because it is protected), the management of sand scarcity (which is a little more every year with global warming and rising water disappears), as well as its transportation, its leveling, without forgetting its maintenance. The operation is crucial because it is a beach that attracts 60,000 vacationers every day.
Philippe Leulier’s activities ceased when the tourists left the beach. This ice cream parlor is located right next to the Quai des boutiques. It earns 90% between 5pm and midnight. To differentiate himself from the competition, he sells his cones but entertains with a playlist of songs to attract customers to his business. For the 140 titles it broadcasts every evening, it even pays a fee to SACEM. He also invested in an Italian ice cream machine, which allowed him to earn twice as much as artisanal ice cream worldwide.
Sales are affected
Later, Aude Aregros ran a very small ready-to-wear store, two meters wide. For his 20 m2, he rents 2100 euros per month. ” It’s a lot but it’s worth it “, he believes. Since the city has widened the sidewalks of the Quai des boutiques to accommodate more tourists, the turnover target of 100,000 euros that hopes this work will affect its sales. During the summer, he even has his evening entertainment and far away from the crowds at the end of the way. Promoted itself as an evening entertainer to attract holidaymakers to the store.
Ian, he decided to settle in Bandol Dike, far away from other shops, where the rent is cheaper. Along with his friends, they transform two containers into a trendy restaurant. “Capital” follows them on summer vacation. “We do more than we thought “, says the boss in the middle of the summer. He admits the same to change his company a little: no more service at noon, but with a DJ in the evening. And customers thanks to the communication there on social networks. Finally, there is also a hit snacks in Bandol in the summer. They have a turnover of one million euros.
Faced with evening merchants, day stars organize themselves to cover the costs of holidays. There is Anthony Lalande, the owner of a nautical base who takes his flyers to the tourist office himself; Or François and Tristan, scrunchies and donut sellers launching their delivery app on the beach. They have invested 300,000 euros and want to double their turnover in three years.